Born in Mozambique, Rui started his career in South Africa, working as a freelance and later staff photographer for two of the country’s leading daily papers.He went on to open a studio specialising in fashion and advertising, winning three Clios, the world's most recognisable international advertising honour.Vieira moved to the United Kingdom in 1990, working first as a freelance for Associated Press and then for more than a decade as a staff photographer for the Press Association.

Based in central Midlands, he has a passion for producing high quality creative images and is available to provide location photography.